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Brum Moves: Primary Athletics Experience Inspires Young People
Earlier this month, Sport Birmingham proudly delivered the Brum Moves: Primary Athletics Experience at the iconic Utilita Arena Birmingham, creating an unforgettable day of activity, fun and inspiration for local primary school pupils.
Delivered in partnership with Birmingham City Council and Birmingham School Games, the event was designed to encourage the children to get active in a welcoming, inclusive environment. The event was set within a world-class sporting venue, home of the UK Athletics Indoor Championships also held last month.
For the full article click here
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Elite Inspiration: Primary pupils had the opportunity to chat with championship sprinter Maddy Whapples who competed at this years Novuna UK Athletics Indoor Championships held at the Utilita Arena, Birmingham |
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Coach Core 2026-27 Birmingham Apprenticeship Programme
Planning is underway for the launch of the Coach Core 2026-2027 Birmingham Apprenticeship Programme.
Coach Core is a national social mobility and employability charity that uses high-quality, paid apprenticeships to support young people aged 16-25 who face multiple barriers to education and employment. Since 2012, Coach Core has supported over 1,000 young people and worked with 300+ employers across the UK through a bespoke, place-based delivery model.
Specialising in inclusive sport and community engagement apprenticeships, Coach Core develops both young people and the organisations that employ them. As a Sport England System Partner, UK Sport Social Impact Partner, and the official apprenticeship and post-16 recruitment partner to CIMSPA, their work is rooted in strong local partnerships that respond directly to local need.
By working closely with Active Partnerships, local authorities, National Governing Bodies, housing providers and community organisations, Coach Core helps to build a diverse, skilled and values-led workforce. The focus is on long-term system change — supporting young people into paid employment, strengthening inclusive practice within organisations, and creating sustainable local talent pipelines, particularly in areas experiencing high deprivation, inactivity and low skills.
Programme launch timeline
- The next Birmingham programme will launch in September 2026
- Apprenticeship adverts live from May 2026
- Enrolments taking place throughout July and August 2026
Apprentices will join a local Birmingham cohort, benefiting from peer support and shared learning through a hybrid delivery model, including:
- Face-to-face group sessions every four weeks
- Online group learning every four weeks
- One-to-one tutor support
- Self-directed learning
- Professional development and CPD
Alongside the core apprenticeship education, apprentices will benefit from six additional CPD sessions, delivered bi-monthly. These sessions are designed to enhance practical skills and align with Active Together and Public Health priorities.
Coach Core is also expanding delivery across a wider range of apprenticeship standards within the sport and physical activity sector.
Employer consortium
Employers will have the opportunity to join the Coach Core Employer Consortium, meeting every eight weeks. These sessions provide valuable space to:
- Share best practice
- Exchange CPD and delivery opportunities
- Learn from and support other employers across the county
For more information about Coach Core, the apprenticeship programme apprenticeships on offer you can visit www.coachcore.org.uk or contact Becki Fitzgerald Workforce, Skills & Apprenticeship Lead Midlands becki.fitzgerald@coachcore.org.uk |
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Have Your Say in Shaping Our Outdoor Spaces! 🌳
Complete the Outdoor Region survey to share your ideas and influence local improvements. Your voice matters - help make our parks, trails, and green areas better for everyone. Click here for more information and to take part. |
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Levelling Up Youth Leadership in Birmingham! 🚀
We are excited to announce that we are one of three Active Partnerships selected to continue our collaboration with the Leadership Skills Foundation, following the success of last summer’s pilot. This next phase is all about place-based approaches to broaden access to opportunities within the sector.
M.A.D. Birmingham will be stepping up to mentor community Anchor organisations, empowering them to deliver the programme directly. Together, we’re exploring new ways to equip young people with lifelong skills and clear pathways into the professional and voluntary workforce. In this video learners who completed the Go Lead award as part of Sport Birmingam's Make a Difference (MAD) youth development programme tell us in their own words what difference the award has made to them. |
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Join Girls of Brum 2026
We are on the look out for local clubs and organisations to be part of Girls of Brum at the Alexander Stadium on Thursday 11th June 2026. This city-wide celebration will welcome 500 girls (ages 10-12 years old) for a fun-filled day designed to spark confidence, resilience and a love of sport and physical activity.
Building on the success of previous events, Girls of Brum is about creating positive first experiences and pathways into community activity. We’re inviting inclusive, welcoming providers to deliver engaging sessions that show girls there’s a place for them in your sport.
If you can offer supportive, accessible opportunities for this event and beyond and want to be part of a growing movement for women and girls across Birmingham, we’d love to hear from you. Submit your expression of interest by clicking here - sign up before it's too late and all the spots get filled! Deadline for submission is Monday 2nd March.
Follow the link below to read more about Girls of Brum 2026, featured in Birmingham Chambers of Commerce magazine earlier this month.
👉 Girls of Brum Returns for 2026 |
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Building on the Success of Activity Finder
The Active Birmingham Activity Finder continues to be a game-changing tool for helping people across the city discover ways to get active. Accessible to anyone with a computer or smartphone, the platform allows users to quickly search for sport and physical activity sessions taking place in their local area - all with just a few taps or clicks.
Activity Finder also provides sport and physical activity clubs and organisations with a free and easy way to list and promote their sessions, helping them reach a wider audience through a trusted, user-friendly platform. Powered by open data, Activity Finder makes it simpler than ever to find, share and access opportunities to be active.
Since its launch in 2022, hundreds of clubs and organisations have listed their activities, connecting with thousands of people across Birmingham and helping residents of all ages and backgrounds find activities that suit them.
Spearheading the growth and ongoing development of Activity Finder is Jacky White, Community Engagement Officer at Sport Birmingham. Jacky works hard to ensure the platform features the latest sport and physical activity opportunities, while also supporting clubs and organisations who want to promote their sessions and make the most of the platform.
This year, Jacky is focusing on linking Activity Finder with Sport Birmingham’s ‘Girls of Brum’ campaign to encourage and support women and girls to access and thrive in leadership and coaching roles. As part of this work, Sport Birmingham is looking for clubs and organisations to take part in a short promotional video showcasing women and girls leading and coaching within sport and physical activity.
The video will be shared across Sport Birmingham’s social media channels, website and email communications, offering a fantastic opportunity to highlight your organisation and celebrate your commitment to supporting women and girls in leadership and coaching roles.
If you’re interested in getting involved, or would like support with listing your activities on Activity Finder, please contact jacky.white@sportbirmingham.org.
To find out more about Activity Finder and how it supports clubs and communities, check out these links below:
📰 Activity Finder Stories: Jo Long talks mental health and Activity Finder
🎬 Activity Finder Stories: Peter from System Fitness shares his experience of listing on Activity Finder
🎬 How to List on Activity Finder
Public Health Update
The Public Health Physical Activity Team are pleased to launch the Get Active Your Way Guides. These guides are full easy-to-follow tips and advice for staying healthy including suggestions that fit different cultures and lifestyles. Click here for information and resources and to access the guides. |
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Beyond the Sport
Earlier this month, our Youth Operations Manager, Callam Dunne, had the honour of speaking at Connections for Prosperity: Beyond the Sport. The one-day conference at Edgbaston Stadium, Birmingham explored how sport can drive regional regeneration, investment, skills development, jobs, and community pride across the West Midlands.
We were proud to see Callam share his insights into the youth and community initiatives he leads across the city. He highlighted the challenges young people and local communities face, as well as the positive impact of the projects and programmes he is involved with, demonstrating the power of sport and physical activity to create meaningful change.
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During 2025, sport and physical activity causes using easyfundraising benefitted from over £1.3m of completely free funding. All thanks to their members and wider community simply shopping online, collecting free funding towards equipment, facilities, coaching and more. If yours was part of the success, a huge well done! If not, be sure to get your share this year. Register with easyfundraising and 8,000+ retailers, including the likes of Argos, John Lewis and Tesco, will donate to your group with every online shop - with some selected retailers offering donations in-store too.
Find out more and to register click here. |
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Funding OpportunitiesCheck out our funding opportunities page which is updated on an ongoing basis. You’ll find over 100 grant and loan providers listed! Take a look here and discover which opportunities could be a great fit for your group or organisation. Here are a selection of just some of the funding opportunities listed:My Community Fund
Fund available to support communities in the West Midlands who want to make ‘My Community’ a safer place to live and work. Applications are up to £5,000 and close on Friday 13th March. For more information about the fund and to apply click here
The Forte Charitable Foundation
The foundation helps to address deprivation and disadvantage in communities in the UK. The foundation are a grant making foundation giving grants to small and medium sized local organisations in the UK with a demonstrable track record of success working to address local issues in communities of extreme urban deprivation and deprived rural districts. For more information and to apply click here
Training Opportunities
Safeguarding Training
Ygam are working with sports organisations to provide free CPD certified training for all sports staff and volunteers on how to safeguard children and young people from experiencing gaming and gambling harm.
For more information click here, to book your place click here or email laurenbuckley@ygam.org
The Latest from Buddle
Buddle have a fantastic range of free online training workshops for sport and physical activity clubs and organisations. Topics covered include community engagement, digital marketing and financial and legal matters.
Check out their full range here.
Community Asset Transfer toolkit
Looking to take on your own facility? Take a look at the latest tool from #Buddle. It covers everything you need to know about Community Asset Transfers. Click here for more information.
Warsash Sailing Club
Keen to play a role in tackling climate change but unsure what to do? #Buddle’s latest case study on Warsash Sailing Club provides some inspiration and tips for clubs and groups! Click here for the full story.
Developing a Code of Conduct
How does your club or group share its expectations about standards and behaviours? #Buddle’s new guidance explores how to create and embed a Code of Conduct for your organisation. Click here for more information.
Special Educational Needs
Want to support children and young people with special educational needs to get active? Find out how you can do this by exploring #Buddle’s guidance. Click here for more information. |
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Sport Birmingham,
11th Floor, Cobalt Square, 83-85 Hagley Road,
Birmingham, B16 8QG Registered charity number: 1155171 |
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